The newest addition to the East Caribbean Group of Companies, ECBI was a result of the company acquiring the assets of Bottlers, St. Vincent Limited in March 2014. Product distribution began on October 23rd 2014 while the company was officially opened on November 27th 2014. Located in Campden Park with a staff of 40 employees, ECBI produces soft drinks under the Ju-C brand, purified water and an energy drink- Village Ram.